ABSTRACT
Some public relations historians trace the origins of the newsletter back to the days of Julius Caesar. Today, it serves much the same purpose as it did centuries ago-to communicate news and useful information to a well-defined group of people. Good newsletters are like good newspapers, in that their main purpose is to report important happenings to their target publics. Newsletters publish news; they are not promotional vehicles for senior managers to brag about the great job they do or how wonderful their company is.
