ABSTRACT
Since the publication of the first edition of this book, magazine production has undergone some profound changes. In the first decade of the twenty-first century, plenty of magazine publishers were starting to launch web sites, but most were struggling to find a way to make money from those sites and nearly all the attention – certainly for the most important titles – remained firmly fixed on print. Two particular elements have changed this approach to digital: first of all, social media emerged in that decade as perhaps the most important means of connecting people ever seen and, like all media companies, magazine publishers had to start taking a digital strategy seriously.
