ABSTRACT
Similar to the political environment discussed in an earlier chapter, there is a multiplicity of legal environments: domestic, foreign, and international. At their worst, laws can prohibit the marketing of a product altogether. To most businesspeople, laws act as an inconvenience. Club Med’s policy of rotating its international staff every six months, for example, is hampered by the U.S. immigration law, which makes the process of rotation both time-consuming and costly.
