ABSTRACT

In the second chapter, it was revealed that the value of having an idea should not be overstated. It is merely the first part of a process that also involves evaluating the idea and pulling the capital and resources together. It is highly possible that when you get to this stage you may suffer from apprehension; after all, you are about to put your life savings at risk. Self-doubt is rational when you could lose everything. On the other end of the spectrum, you don’t want to be a perpetual dreamer. At some stage you either have to take the leap or say “this idea is not as good as I thought.”