Being Distinctive in a Mediated Environment: The Ahmeds and the Paytons: Lynn Schofield Clark
What does it take to construct a family identity that is significantly distinct from what people see and hear in the media? In this chapter, we look at two families that seemed to be quite successful in creating a distinctive family identity: the Ahmeds and the Paytons. The Ahmeds were a biracial family highly committed to maintaining Muslim practices in their home. The Paytons were committed to ecology, not a particular religion (they were atheists), and sought to get the most out of consumable goods so as to contribute minimal waste to the environment. These two families distanced themselves from the media by certain rules and practices, detailed later in this chapter. This distancing helped separate them from larger North American culture and norms, which tend to be reflected in media.