ABSTRACT
As we begin the 1990s no media enterprise seems more successful than the Walt Disney Company. 1 Through the 1980s Disney, with its ever increasing profits, has been held up as a quintessential American business success story; no Japanese takeover here. Its theme parks—in Florida, California, France, and Japan—attract millions of visitors per year; revenues from film, TV, and consumer products contribute millions more to the bottom line. Disney's current corporate leaders, Michael Eisner and Frank Wells, have come to represent two of America's most successful executives, with their faces regularly splashed across magazine covers from Time to Parade.
