ABSTRACT
S port works really well on radio whether it is to give the latest results or to provide commentary on a live event. The immediacy of the medium and its portability make it a natural choice for sports fans whether they are on the
move, or attending an event and tuning in for the expert view on what is unfolding before them, or to catch the latest scores of rival teams. For national stations like BBC 5 Live and talkSPORT it is a core part of their output, but it is also important to local radio stations because by identifying with local teams they strengthen their links with the community they broadcast to and even people with little interest in sport want to know how local teams are doing.
