ABSTRACT
I n the age of an abundance of media it might come as a surprise that the oldest means of mass broadcasting – radio – is still holding its own with almost 90 per cent of the UK population tuning in for an average of 22.5 hours every week
(RAJAR 2008a: Q2). Radio is everywhere. There are a total of 397 unique stations available on analogue (AM and FM) and DAB radio (Ofcom 2008a: 4:2:1), over 150 community radio stations, over 80 student radio stations and of course hundreds of internet radio stations.
