ABSTRACT
This chapter takes a somewhat speculative approach that questions why ethnography is not more visible in psychology and, in particular, in contemporary social psychology. In its conception it was borne out of several comments made to me by my psychology colleagues. The first comment was more generally made around a disagreement concerning a qualitative psychology dissertation mark. The second marker questioned the validity of the dissertation and the mark awarded by the first marker. As part of the justification for this dissent, the above comment was made that it contained neither tables nor graphs. Relatively new to teaching in the psychology department, I was genuinely quite taken aback by this comment. Recruited partly for my expertise in qualitative research, it raised questions around what I was to encounter in respect of teaching qualitative research and the methodological direction of my new department.
