ABSTRACT
Television is by far the most pervasive of the modern mass media. Whatever political news and information it airs reaches more people than any other media combined. This is certainly true also for Spanish-language television in the United States, which is potentially available to more than 80 percent of Hispanic households across the country. Hence, what are the political messages for or about Latinos disseminated by this form and language of mass media? The first answers to this question are provided in this chapter analyzing how the nation’s two largest Spanish-language TV networks, Univisión and Telemundo, covered the 1988 presidential campaign.
