chapter  4
MANAGEMENT OF GLOBAL MEDIA ORGANIZATIONS
Pages 26

One of the most dramatic changes in the media over the past 25 years has been the rapid expansion of media companies into global markets. Today, many young media professionals will nd themselves working for global media companies in their rst jobs aer graduation, and even more will nd themselves part of global corporations as they advance through their careers. Some may even be assigned to one of their employers’ overseas oces. Media are an increasingly important global industry.