chapter  4
Fundraising
Pages 15

Raising campaign money is fundamental to any competitive campaign. Fundraising is one of the fi rst activities a campaign engages in. It is a critical function throughout the election and in many cases does not stop until well after the contest is over and, hopefully, all the bills are paid. What has changed over the past decade in campaign fundraising are the increasing cost of campaigns, changes in campaign fundraising law and interpretation through the courts, and the rise of online contributions.