ABSTRACT
Human beings are obsessed with stories: we read novels, we watch movies and TV and we go to the theatre. Some of our earliest memories are of fairy stories, and narratives of myths and legends underpin our religions and civilizations. Most stories have the same structure: a beginning, a middle and an end:‘Once upon a time there was a prince . . . who had an
adventure . . . and they all lived happily ever after.’ Human beings clearly feel comfortable with narrative structures like this; they resonate with cognitive structures within that enable them to make sense of the world.
