ABSTRACT
Tourist information-search processes are one of the most widely studied areas in consumer research in tourism (Chen and Gursoy, 2000). Information on travel destinations forms the basis for tourists’ travel planning, including their choices of destination, transportation, accommodation, attractions, and activities (Gursoy and Umbreit, 2004). An understanding of tourist information-search processes is invaluable to tourism service providers who seek to formulate effective marketing communications strategies that employ the best mix of media through which to reach target consumers.
