ABSTRACT
The most common consumer (buyer) behavior model consists of three stages: prepurchase, consumption, and postconsumption (Engel, Blackwell, and Miniard, 1995). In the fi rst stage, potential tourists search for information about various destinations and choose one destination for their vacation (Um and Crompton, 1990). A variety of supply-and-demand-related factors infl uence the choice of destinations, and even whether or not to go on holidays, including psychological, economic, social, political, geographical, and demographic (Crompton and Ankomah, 1993). In the second stage, tourists experience the destination and its products or services. In the last stage, after having completed their holiday experiences, they evaluate their experiences by matching the outcome not only with information received from various sources such as media and relatives, but also with their own expectations (Pizam, Neumann, and Reichel, 1978).
