ABSTRACT
When researching interpersonal relationships with internal and external publics, our understanding of social interaction is vital. In this chapter, key concepts of Erving Goffman’s sociology; impression management, framing, footing, and face are developed. These concepts shed light upon processes of relationship building, identi cation, and image construction. The aim is to bring the previously neglected interpersonal communication with internal and external publics to the forefront.
