ABSTRACT
Reading this chapter should provide you with an introduction to, or a recap of the following strategy frameworks:
• SWOT Analysis (early 1960s)1
• PEST (1967) • Growth/Share matrix (late 1960s) • GE/McKinsey matrix (late 1960s) • Porter’s Five Forces (1979/1980) • Business systems (1980) • Value chain (1985) • Value configurations (1998) • Balanced scorecard (1992) • VRIO (1997) • VIDE (1998) • S3PE Framework (1998) • 4Ps (marketing, 1960s) • AVAC (2008)
The chapter also summarizes some simple but useful accounting measures.
