ABSTRACT
Who was the richest European in 2008? Ingvar Kamprad, the Swedish founder of IKEA.1 In fact, according to the Swedish business magazine Veckans Affarer, Ingvar Kamprad’s net worth in 2004 was $53 billion, making him the richest person in the world, ahead of Bill Gates ($47 billion) and Warren Buffet ($43 billion).2 Poor Bill! Poor Warren! In any case, a look at IKEA’s activities, especially in the USA, can give us some idea why the firm made its founder one of the richest people in the world.
