Maximize Profits . . . With Some Exceptions
Although there are a fair number of books and articles that proﬁle the works of various values-centered entrepreneurs, few if any have carefully examined their ﬁnancial practices. After reading these works, the uninitiated might conclude that proﬁt is the simple by-product of good ethical, and socially responsive business decisions. But the reality is to the contrary: as any businessperson knows, ﬁnancial performance is the result of sound ﬁnancial planning and decision making.