chapter  8
16 Pages

Maximize Profits . . . With Some Exceptions

Although there are a fair number of books and articles that profile the works of various values-centered entrepreneurs, few if any have carefully examined their financial practices. After reading these works, the uninitiated might conclude that profit is the simple by-product of good ethical, and socially responsive business decisions. But the reality is to the contrary: as any businessperson knows, financial performance is the result of sound financial planning and decision making.