We launched this study to explore what is unique, diﬀerent, interesting, and special about a growing class of entrepreneurs and their companies that we designated as values-centered. Most of the world calls them social entrepreneurs but we chose a diﬀerent appellation because we wanted to distinguish clearly between social entrepreneurs who found for-proﬁt enterprises from those who build not-for-proﬁt enterprises. We identiﬁed 46 such entrepreneurial ﬁrms that we felt met our rather loose criteria and also were engaging or interesting. We studied them in depth, some in more depth than others, and distilled ten commonalities that we called principles or guidelines. Not all of our ﬁrms exhibited all of these principles but the majority of the ﬁrms displayed the majority of them. Our thought was that these guidelines could provide a helpful framework for budding values-centered entrepreneurs.