ABSTRACT
In the Southern California beach community of Hermosa Beach, two young women, Gina Williamson and Melissa Scheurermann, have created a unique product and started a new business-making and selling biodegradable wax for surfboards. Their compelling purpose was to provide an environmentally safe alternative to traditional surfboard waxes which contain a variety of harmful chemicals. They hope this venture will contribute to keeping their beloved South Bay clean and, in the process, they wouldn’t mind making a few dollars.
