Communications and Negotiations
In cross-cultural interactions, certain cultural norms, mores, and issues are always present, and misunderstandings of these could pose a threat to business transactions. These issues may not directly relate to the core subject of the interaction. Nevertheless, their unpleasant and often unintentional message could have unlooked-for, unsought consequences. Indeed, cultural blunders are common and are found in almost all dealings, be they business, political, or social. Because of their costly consequences and their immediate and long-term impact, companies seek to avoid them or at least minimize their effect. Relative to new cultures, old cultures with well-established traditions and customs seem to have an elaborated, though not obvious, system of etiquette making it diffi cult for people from other cultures to observe their peculiarities and fi ne points.