chapter  6
13 Pages

Party Images and Religious Salience

For at least the last three presidential elections, one cannot delve too far into the post-election analysis without hearing or reading some variant of the following statement: “The biggest factor in how a person voted on Tuesday was whether or not that person was in church on Sunday [or Friday or Saturday].” One almost gets the impression that instead of spending millions of dollars on sophisticated polls and focus groups, those interested in determining how an election is going to play out would be better off simply determining how many voters were in attendance at worship services across the nation the weekend prior to Election Day.