ABSTRACT
In the summer of 2008, the television trade industry magazine Television Week dedicated a special issue to “Sports: TV’s Power Play.” The feature essay stated that 2008 was “one of the strongest years ever for sports television.”1
In the summer of 2008, the television trade industry magazine Television Week dedicated a special issue to “Sports: TV’s Power Play.” The feature essay stated that 2008 was “one of the strongest years ever for sports television.”1