ABSTRACT
The Appeal Qualitative analysis enables the researcher to: a) get at complex layers of meaning from research texts or visual data; b) interpret human behavior and experiences beyond their surface appearances; c) provide vivid, illuminative and substantive evidence of such behavior and experiences; d) build theory inductively from qualitative data sources.
Purpose Qualitative data analysis explores themes, patterns, stories, narrative structure and language within research texts (interview transcripts, field notes, documents, visual data, etc.) in order to interpret meanings and to generate rich depictions of research settings.
