ABSTRACT
The dynamics of international relations and marketing have been evolving over the past two decades. Shrinking population in developed nations, increasing population in the developing countries, fall of communism, and development of ICTs and globalization contributed to the evolution in international business. A product or service developed in Japan, the United States, or Germany cannot be sustainable, viable, or profi table if consumers in Brazil, China, and South Africa do not demand it. To bring attention to their products and services and gain domestic and worldwide acceptance, manufacturers are increasingly relying on advertising as a key marketing medium in this era of globalization. ICTs serve as major conduits for transmitting advertising and other media artifact to consumers worldwide.
