ABSTRACT
In 2005, Arnould and Thompson coined the term Consumer Culture Theory a.k.a. Consumer Culture Theoretics (Arnould and Thompson, 2007), to refer to the studies within the field of consumer research that address the sociocultural, experiential, symbolic and ideological aspects of consumption. The body of work they evoked has emerged in the 25 years since a cadre of consumer researchers first began to advocate that the discipline make room for interpretive perspectives on consumer phenomena. Efforts to brand this work appear to have been highly effective: “CCT” has become institutionalized as one of the three major types of consumer research, as reflected in the Association for Consumer Research’s conference programs.
