ABSTRACT
Value creation is a multi-faceted and important area for both scholars and managers. Value for customers of a product (for example, a car) is created in a somewhat different manner than it is for customers of a service (for example, a transportation solution). In the first case, a so-called ‘goods logic’ is required to understand value production, whereas, in the second case, the transportation solution needs a ‘service logic’ to describe and understand the customer value being created. The essential difference between ‘goods logic’ and ‘service logic’ is that the former perceives value as being embedded in physical products during manufacturing, whereas the latter holds that value is co-created with the customer and is experienced and assessed when the service is utilised within the customer’s own context.
