ABSTRACT
This chapter comprises a case study designed to evaluate the influence of, ostensibly professionally-based, economic commentary upon management practice. The case aims to link the possibility that economic commentators are the public or media voice of leading theoretical economists, whose work is largely published in scholarly journals or books and in some cases leads the theoretical economist to a so-called Nobel Prize. This analysis is largely inferred from the role of newspapers and business journals and their promotion of influential individuals and ideas that link to the notion of efficiency.
