ABSTRACT
At first glance, fashion is an unusual item to feature in a discussion about whole life value. But it is probably one of the most important issues — and may even be the most important. Because it is not derived from technical issues, it is not based around any mainstream construction or material world logic. It is driven by social interactions and collective considerations from the wider world. From time to time, fashions do stem from technical advances (such as the iPod). We occasionally take up a change of direction and embrace it, making a significant change in the way we view and use the physical world. There is a need to consider the wider issues concerning fashion and its effects on buildings.
