ABSTRACT
Certainly the student or practitioner appreciates the folly of assuming that all of Asia could be embraced in a simple single cultural profile that would apply to each of the varied countries that comprise this vast region. Similarly, it would be beyond the scope of this text to address each of those countries in detail. Here is a list of the countries we would have to include: Afghanistan; Armenia; Azerbaijan; Bangladesh; Bhutan; Brunei; Burma (Myanmar); Cambodia; China; Georgia; Hong Kong; India; Indonesia; Japan; Kazakhstan; Korea, North; Korea, South; Kyrgyzstan; Laos;
In earlier chapters, we addressed the classic evolutionary model of public relations: press agentry, public information, two-way asymmetric and two-way symmetric, as well as a mixed-motive model. This framework has been a mainstay of public relations research for decades, but does it serve equally well in nonWestern cultural contexts? As you will see,
there is evidence to suggest that other paradigms may be necessary to describe and explain development of public relations in those settings. In this chapter, we shall examine the emergence and application of public relations strategies and tactics in several unique but representative nations and discover fresh perspectives on the discipline.
