ABSTRACT
An analysis of the new logic of the Web 2.0 sharing platforms and Linux-type commons-based peer production discovers two distinct logics with two different underlying social contracts, and their accompanying lines of tension and struggle. Sharing communities face off with platform owners, and commons communities face off with their business ecosystem. Netarchical capitalism is a concept, which can explain a new type of strategy by capital to both enable and profit from the direct social creation of value. If our views are correct, new ways of thinking are required that are not just a repeat of traditional arguments against capitalist exploitation, but require the continued strengthening of sharing and commons communities as the key agents of social change.
