ABSTRACT
Television has been regarded as the driving force for changing campaign practices worldwide. Despite the rise of the Internet, web-based videos and televised debates shown on the web as well as declining audiences of nightly television news programs and the ongoing fragmentation of media markets and styles of news consumption, it would be premature to announce the post-television-campaign era. Television is here to stay and will remain the dominant medium and arena for campaign information and persuasion for the near future. It is estimated that in 2006 around 1.2 billion television households existed worldwide and 700 million people used the Internet worldwide. Although a digital convergence can be foreseen between television and Internet, this does not mean that the presence of television news, interviews in television studios, live television debates and political television advertisements will lose their importance.
