ABSTRACT

Since the mid-1990s, East Asian media fl ows and connections have been intensifi ed. Media markets have rapidly expanded and transnational partnerships have been closely formed among media corporations that pursue marketing strategies and joint production ventures spanning several different markets. The circulation of popular culture is no longer limited to the national borders but fi nds a broader transnational acceptance in the region, leading to the formation of new links among people in East Asia, especially the youth. This trend has shown no sign of letting up. Asian markets have become even more synchronized, East Asian co-projects in fi lm and music have become more common, and singers and actors from around the region are engaged in activities that transcend national borders.