ABSTRACT
A: According to a study in the Archives of Internal Medicine, colonoscopy rates in the United States jumped over 20% after the nation saw the inside of Katie’s bowels on TV. With colon cancer almost always curable if detected early but still the second leading cause of cancer deaths, Katie undoubtedly saved many lives. Incidentally, this was not a shameless publicity stunt; Couric’s husband had recently died at 42 from colon cancer and Katie was determined to save others the heartbreak that her family had suffered (Bjerklie, 2003).
