ABSTRACT
In the last chapter, we explored online style, writing style and visual style. We drill down further in this chapter by discussing in the context of style some specific writing techniques such as hyperlinks and headlines, and how these techniques can help readers navigate in and through our content. Other tools to facilitate scanning and surfing include “chunking” text-breaking text down into smaller, usually paragraph-sized chunks-and presenting subheads, deckheads and lists. Also considered is how to break up and present longer writing pieces.
