ABSTRACT
A concern with perceived threats to environmental quality, for humans and nonhumans alike, has prompted new groups to form to vigorously protest offending actions of corporations. Organizations such as Earth Island Institute, People for the Ethical Treatment of Animals, Earth First!, and the Rainforest Action Network did not exist a generation ago, but they now are major players in consumer protest actions against perceived corporate abuses of the environment.1 This chapter reports a study of some 24 efforts by these groups and others to promote a sustainable future through organized consumer boycotts against major corporations.
