ABSTRACT
Introduction Creative behavior takes many forms. At one extreme, creativity can be manifested in the epochal achievements of historic geniuses, such as those that highlight the careers of Newton, Descartes, Shakespeare, Beethoven, and Michelangelo. This is sometimes referred to as Big-C creativity (Simonton, 2000). At the other extreme is the more everyday creativity that takes place at home and work. An instance of this case might be a new desert recipe or a novel way of getting donations for the annual office party. This type of creativity has been called little-c creativity (Simonton, 2000). Of course, a continuum connects these two extreme forms of the phenomenon. In the middle ground is creativity that has wide impact but falls short of historic significance. An example might be the creativity of an inventor who designs a better mousetrap that is successfully manufactured and marketed, and yet earns the creator more fortune than fame.
