ABSTRACT
The study of cultural globalization has been amajor area of research and debatewithin contemporary sociology and anthropology, leading some to refer to an “explosion in writing” in this field since the 1990s (Pilkington and Bliudina 2002). While cultural globalization cannot be said to be a new development, it certainly appears to be “currently at an accelerated stage” (Pilkington and Bliudina 2002: 1), especially as the rapid spread of new technologies in the media, communications, and information has intensified the spread of global cultural flows.
