Framing and cognition in economics: the bad news and the good: Michael Bacharach
Normative frames. The term 'frame' is also used with another sense, which I shall call a normative frame. Examples are the cooperative and individualistic normative frames. To be in, or have, a certain normative frame is to be motivated by a certain norm or set of norms. There are connections between frames and normative frames, to which I shall come in due course.