ABSTRACT
At a conceptual level, Landry and Bourhis provide a compelling construct, documenting a visual record of the identities, values, and relationships within a given territory, region, or urban area. At the operational level, however, the definition requires some clarification and narrowing of the concept. Laur (2006), for example, points to “the challenges posed by the sampling of empirical data, the complex task of defining a unit of analysis and subsequently devising categorization and coding schemes of the signs studied.”
