ABSTRACT
The growing synergy of tourism and culture has been one of the major themes in tourism development and marketing in recent years. Tourism destinations seeking to distinguish themselves from their increasingly numerous competitors have turned to culture as a means of distinction, and culture has increasingly been linked to tourism as a means of generating income and jobs (Richards 2001). The growth of ‘cultural tourism’ has been one of the major trends in global tourism in the past three decades and is still seen as one of the major growth areas for the future (European Travel Commission/World Tourism Organization 2005).
