ABSTRACT

One piece of advice to keep firmly in mind when approaching this field is to proceed with caution. Don’t be tempted to take on board all available advice uncritically, but filter selectively and be prepared to reject any material that appears hard to digest or unpalatable. In golf and many other sports, many a career has been damaged by the fruitless search for the elusive kernel of knowledge among the countless sport psychology books that clutter the shelves of most bookstores. In the same way that sports involving hi-tech equipment such as cycling can attract

‘technofreaks’ (those who are constantly on the lookout for the latest piece of kit or equipment to lose an ounce or give them the edge), there is a real danger that a craving for ever more psychobabble can become another dangerous addiction that never quite leaves you.