ABSTRACT
During apartheid, language was used as an instrument of social control and division among the country’s various ethnic groups. In the postapartheid era, however, language seems to have become instrumental in the country’s efforts to unite its previously divided communities. This is evident in, for instance, TV slogans such as Simunye, which are intended to emphasize the oneness of the new nation; and in concepts such as ubuntu, which of late seems to have attracted much attention particularly in the business sector.
