ABSTRACT
A number of studies on international communication over the last several decades reveal two essential characteristics. One is the ethnocentric orientation of mass communication systems of the highly developed and industrialized nations, and the second is the “asymmetric” circulation of information in the world. These two characteristics dominate the world mass media system and indeed are responsible for uneven treatment of events, imbalances in news and information, and also the unequal distribution of power in the world system.
