ABSTRACT
The concern with the production of bricks rather than the building of edifices is something that has been the subject of contemporary comment in Tourism Management, with Stephen Page commenting in a recent opinion piece on tourism research (2005, p. 664):
So often one reads some of these papers and asks why have they been written? Do they add anything meaningful to knowledge? In some cases not very much. . . . I would venture to suggest if only 25% of the current tourism outputs were produced, our knowledge base in the subject would not be adversely affected. It might be improved as we are able to assimilate more of what is good rather than having to wade through more mediocre and seemingly mundane research findings.
