ABSTRACT
In this essay, I explore how a deeper appreciation of visual strategies helps students to grasp the various ways in which legal advocates invoke their audiences’ intuitive beliefs and how the right image can help move decision makers toward a desired outcome in a given case. I will present a range of images to illustrate the kind of visual legal rhetoric that is now being deployed both in American courtrooms and in the court of public opinion.1 Th ese images dispel traditional notions of an autonomous legal domain dominated by linear-causal rationality2 and draw attention to the role of alternative cognitive and cultural models in the legal meaningmaking process.3
