ABSTRACT
The Wall Street Journal, based in New York City and owned by Dow Jones & Company, is the United States’ only true national business daily, and the rst American newspaper to aspire and achieve national circulation. In addition to an American edition, the paper-unique among American newspapers-also publishes Asian and European editions, operates one of the few successful subscription-only news web sites, and provides content to the nancial news cable channel, CNBC. As of 2005 the Journal’s American print circulation was second only to USA Today (1,750,000). In late 2005 the newspaper, long a weekday paper, was planning to add a weekend edition published on Saturday with a higher proportion of softer life-style oriented coverage, in part, as a reaction to declining circulation, an af iction it shares with many other American newspapers. Since World War II the paper has gradually expanded its coverage of non-business matters although at heart it remains a business paper.
