ABSTRACT
By 1964, one could say that Japanese television had gained its independence from America. Not only had it developed the ability to produce its own domestic programs, but also, as a sign of its growing power, Japanese television began to export anime (Japanese animation) to the United States. With these humble beginnings, the Japanese animation industry developed into a powerhouse, so that by the end of the 20th century, it was producing most of the world’s animation. The shift from Japan as a net importer of television programming into one of the world’s top exporters of television programming began in the 1960s. But when Japanese television was becoming a formidable competitor to the U.S. television media, curiously, the United States still occupied much of the attention of the Japanese media.
