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PART I Introduction

A particularly obnoxious program finally goaded the social critic Ōya Sōichi into his one-man crusade against TV. On November 3, 1957, a little over four years after the start of Japanese TV broadcasting, the station NTV broadcasted an episode of Nandemo Yarima-show (The Let’s Do Anything Show). This show would seem mild by today’s standards; a “reality” show that used stunts to pull in ratings. The producers paid a person to wave a Keiō University flag in the Waseda University cheering section during the emotionally charged Keiō -Waseda baseball game. The Waseda fans did not take kindly to the enemy intrusion on their turf and the resulting fracas entertained thousands of viewers-and thoroughly disgusted Ōya.“